Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your computer, mobile phone, tablet, or other device when you visit a website. They allow websites to recognise a device, remember preferences, maintain security, understand website use, and measure content and advertising effectiveness.

Some cookies are deleted when you close your browser, while others remain until they expire or are manually deleted.

2. How We Use Cookies

PFM Experts may use cookies and similar technologies to:

• Operate and secure the website
• Remember visitor preferences and improve functionality
• Measure website traffic and performance
• Identify technical problems
• Analyse marketing campaigns and measure conversions
• Display relevant advertising
• Prevent spam, fraud, and misuse

We do not use cookies to collect more information than is reasonably necessary for these purposes.

3. Types of Cookies We May Use

Strictly Necessary Cookies

These support website security, navigation, forms, spam prevention, consent preferences, administration, and session management. Where permitted, they may be placed without separate consent.

Functional Cookies

These remember choices such as language, display settings, selected options, form details, or support preferences.

Analytics and Performance Cookies

These help us understand pages visited, time spent, referral sources, device type, approximate location, navigation paths, clicks, and website errors.

Advertising and Marketing Cookies

These may measure campaign performance, eligible conversions, advertising frequency, audience creation, and interactions with marketing content.

Third-Party Cookies

Embedded videos, maps, social content, analytics, advertising, forms, chat, scheduling, payment, or CRM services may place their own cookies. Their providers control those cookies under their own policies.

4. Similar Tracking Technologies

We may also use pixels, web beacons, tags, local storage, conversion-tracking codes, analytics identifiers, and embedded scripts. Technologies performing functions similar to cookies are covered by this policy.

5. Cookie Consent

When you first visit, a cookie banner or preference tool may let you accept all cookies, reject non-essential cookies, select categories, and review this policy. Where consent is required, analytics, advertising, and other non-essential cookies should not activate until you consent. You may withdraw or change your consent at any time.

6. Managing Your Cookie Preferences

You can use our cookie-consent tool or your browser settings to view, delete, or block cookies, block third-party cookies, receive storage warnings, or clear cookies when the browser closes. Blocking all cookies may cause parts of the website to work incorrectly.

7. Google Analytics and Advertising Services

If enabled, we may use Google Analytics to understand website traffic and visitor interactions. We may also use Google Ads, Meta Pixel, or similar tools to measure campaign results and conversions.

Information may include cookie or device identifiers, IP address, browser and device details, pages viewed, referral information, interactions, and conversion events. Providers process this information under their own policies and terms.

8. How Long Cookies Remain Active

Session Cookies

Session cookies generally expire when you close your browser.

Persistent Cookies

Persistent cookies remain for a specified period or until deleted. We aim to retain cookie information only as long as reasonably necessary; third-party providers determine their cookie durations.

9. Personal Information and Cookies

Cookie information may be personal data when it can identify, relate to, or reasonably be associated with an individual or device. In that case, we process it according to our Privacy Policy and applicable requirements.

10. International Data Processing

Some analytics, advertising, hosting, or technology providers may process information outside India. Where applicable, we take reasonable steps to work with providers that implement appropriate privacy, security, and contractual safeguards.

11. Your Choices and Rights

Subject to applicable law, you may receive information about cookie processing, withdraw consent, reject non-essential cookies, request access, correction or deletion of eligible information, and raise a privacy complaint. Withdrawal does not affect processing that occurred lawfully before withdrawal.

12. Updates to This Cookie Policy

We may update this policy when our website features, technologies, providers, legal requirements, or business practices change. The latest version will appear on this page with a revised “Last updated” date.

13. Contact Us

For questions about this policy or our use of cookies, contact us through:

Website: www.pfmexperts.in
Contact page: www.pfmexperts.in/contact-us/

Please include “Cookie Policy Request” in your message.