Terms &
Conditions

“PFM Experts,” “we,” “our” and “us” refer to the PFM Experts business operating from Anantapur, Andhra Pradesh, India. “You,” “your” or “client” refers to any website visitor, prospective customer, individual, company or organisation engaging with PFM Experts.

Phone: +91 88973 43143
Website: www.pfmexperts.in
Email: [INSERT BUSINESS EMAIL]

We may provide performance marketing, Google Ads, Meta Ads, SEO, social-media marketing, lead generation, e-commerce marketing, websites and landing pages, conversion optimisation, GA4 and Tag Manager implementation, Meta Pixel and Conversion API setup, reporting, marketing automation, strategy, consulting, creative and content support, and other agreed services.

The exact scope, deliverables, fees, duration, responsibilities and timelines will be stated in the relevant proposal, quotation, statement of work, invoice, email confirmation or written agreement. A signed service agreement takes priority if it conflicts with these general Terms.

A proposal is valid for the period stated in it, or 15 calendar days if no validity period is shown. Services begin after written approval, receipt of the required advance, provision of required information and access, and completion of applicable onboarding. Email, WhatsApp, electronic approval or payment may be treated as acceptance of the relevant proposal.

The client agrees to:

• Provide accurate, lawful, complete and timely information, content, assets, approvals and account access.
• Hold the rights and permissions required for supplied claims, images, trademarks and materials.
• Review campaigns, creatives, websites, tracking and deliverables promptly.
• Maintain adequate funds in advertising and third-party accounts.
• Comply with applicable laws, industry rules and platform policies.
• Protect credentials and report suspected unauthorised access promptly.

Client delays may extend delivery timelines and affect performance.

Fees are described in the applicable proposal or invoice. Unless stated otherwise, advance payment is required before work begins, recurring fees are due by the invoice date, and applicable taxes are additional. Advertising spend, hosting, domains, software, licences, plugins, stock assets and third-party charges are excluded unless expressly included.

We may pause work after reasonable notice when invoices remain unpaid. We are not responsible for losses caused by a payment-related service pause.

Media spend paid to Google, Meta or another platform is separate from our management fee unless expressly stated. The client approves budgets, maintains a valid payment method and pays platform charges and taxes. Platforms may vary daily delivery, billing thresholds or taxes under their own rules. We do not control third-party billing systems and will not intentionally increase the approved overall budget without authorisation.

We use professional judgement, structured testing, optimisation and available data, but do not guarantee a specific number of leads, sales or customers; search rankings; cost per lead; acquisition cost; return on ad spend; uninterrupted delivery; platform approval; viral reach; or revenue and profit.

Results depend on competition, budget, offer, pricing, website experience, stock, sales follow-up, seasonality, market conditions, platform algorithms and other factors outside our control. Forecasts, targets, audits and case studies are not guarantees of future performance.

The client must review deliverables and provide clear, consolidated feedback within the agreed period. Approval authorises us to proceed or publish. Only revisions stated in the proposal are included. New scope, additional revisions or changes after approval may be quoted separately. Errors attributable to us may be corrected without an additional professional fee when reported within a reasonable period.

Our work may depend on Google, Meta, WordPress, Elementor, hosting providers, CRMs, payment gateways, analytics tools, plugins, APIs and other third parties operating under their own terms. We do not control their downtime, failures, policy or pricing changes, advertisement rejection, account restrictions, data loss, integration changes or discontinued features. We may assist with troubleshooting or appeals but cannot guarantee restoration.

The client retains ownership of materials it supplies and grants us a limited licence to use them to deliver the services. PFM Experts retains its pre-existing methods, frameworks, templates, processes, know-how, systems, code components and reusable materials.

Unless agreed otherwise, ownership of custom final deliverables transfers after all related invoices are paid in full. Drafts, rejected concepts, internal files, licensed assets, third-party materials and proprietary tools are excluded. Third-party materials remain subject to their licences.

Each party will protect confidential information received from the other and use it only for the business relationship. This may include strategies, pricing, credentials, customer data, reports, financial information and unpublished materials. The obligation does not apply to information lawfully public, previously known, lawfully received elsewhere, independently developed or required to be disclosed by law.

Personal information will be handled in accordance with our Privacy Policy and applicable law. The client is responsible for ensuring data supplied to us was collected and shared lawfully and for determining the lawful purpose, notices and consent where we process data on its instructions. Do not send unnecessary sensitive information through ordinary email, WhatsApp or website forms.

Clients should use partner, manager, administrator or delegated access where available instead of sharing personal passwords. The client remains responsible for account ownership, secure passwords, multi-factor authentication, backups, access removal and reporting suspicious activity. We may not be able to recover data or accounts deleted or restricted by the client, a third party, a platform or a security incident.

You may use this website only lawfully. You must not attempt unauthorised access; introduce malware, harmful code, bots or attacks; commercially exploit content without permission; submit false information; infringe legal rights; use the site for fraud or harassment; or interfere with its operation or security. We may restrict access where misuse or risk is detected.

We make reasonable efforts to keep website information accurate, but do not warrant that all content is complete, error-free or current. Website content, blog posts, case studies, calculators and audits are general information and are not legal, tax, financial or investment advice. We do not control all content, products, security practices or policies of linked external websites.

With prior permission, we may display a client’s name, logo, approved deliverables and non-confidential project information in portfolios, proposals or case studies. Confidential or restricted performance data will not be published without authorisation. Past results do not guarantee similar future performance.

Either party may terminate according to the notice in the applicable proposal. If none is stated, 15 calendar days’ written notice applies. We may suspend or terminate immediately for overdue payments; unlawful or prohibited requests; repeated failure to cooperate; material breach; security, legal or reputational risk; or platform restrictions.

On termination, the client must pay for completed work, committed resources, approved expenses, ad spend and third-party costs incurred up to the effective date.

Fees are generally non-refundable once work begins or resources are reserved. Any cancellation calculation will consider completed work, committed time and resources, non-cancellable expenses and approved advertising spend. Third-party charges follow the relevant provider’s refund policy. Nothing here limits rights that cannot legally be excluded.

To the maximum extent permitted by law, PFM Experts will not be liable for indirect, incidental, special, consequential or punitive loss, including lost profit, revenue, opportunity, goodwill, savings, data or business interruption. Our total liability for a service engagement will not exceed the professional fees paid for that engagement during the three months preceding the event giving rise to the claim. This does not apply where liability cannot legally be limited.

The client agrees to indemnify PFM Experts against third-party claims, losses, penalties and reasonable costs arising from client-supplied materials, instructions, products or claims; infringement of rights; illegal or misleading advertising claims; non-compliance with law or platform policies; or misuse of deliverables, to the extent caused by the client’s acts, omissions, instructions or materials.

Neither party is responsible for delay or failure caused by events reasonably beyond its control, including natural disasters, government restrictions, internet or power failures, cyberattacks, public-health emergencies, labour disputes, war, civil unrest or major platform outages. The affected party should notify the other and reasonably attempt to resume performance.

These Terms are governed by the laws of India. The parties should first attempt good-faith written resolution within 30 days of receiving notice of a dispute. Unresolved disputes are subject to the competent courts in Anantapur, Andhra Pradesh, India, unless another legally valid process is agreed in writing. Either party may seek urgent interim relief from a competent court.

We may update these Terms for changes in services, practices, technology or legal obligations. The revised version will be published with an updated date. Changes apply from publication and do not retroactively alter an existing signed agreement unless mutually agreed or required by law.

If any part of these Terms is invalid or unenforceable, the remaining provisions continue. The affected provision will be modified only to the minimum extent needed to make it valid and enforceable.

A delay or failure to enforce a right does not waive it. Any waiver must be confirmed in writing by the party granting it.

These Terms, the applicable proposal, quotation, statement of work, invoice, Privacy Policy and any signed service agreement form the complete agreement concerning the relevant services.

PFM Experts
Anantapur, Andhra Pradesh, India
Email: [INSERT BUSINESS EMAIL]
Phone: +91 88973 43143
Website: www.pfmexperts.in
Contact: www.pfmexperts.in/contact-us/